Perdue Farms Inc.: Antibiotic Use in Hatcheries

by: Andrew Hoffman

Publication Date: February 27, 2015
Length: 16 pages
Product ID#: 1-429-418

Core Disciplines: Ethics, Strategy & Management, Sustainability

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Teaching Note

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With increasing attention from consumers surrounding food safety and public health, it comes at no surprise that Perdue Farms is considering eliminating antibiotic use in its poultry operations. Perdue is positioned to receive positive responses from reducing antibiotic usage, but the question of feasibility in implementation remains as the producer had previously failed to phase-out antibiotics. From this case, students will structure argumentative thought around causes of CSR strategies and how CSR impacts business operations

Teaching Objectives

After reading and discussing the material, students should:

  • Identify the root cause for pursuing a CSR initiative at a corporate level.
  • Describe how CSR strategies can provide competitive advantages.
  • Review ambiguous data to develop decisions for the feasibility of a CSR strategy
  • Articulate how a first-mover advantage may not be a sustained competitive advantage if competitors implement change nearly simultaneously.