Rock Financial (now part of Quicken Loans) was founded by Dan Gilbert when he was only twenty-three years old. Although the firm has grown to over 4,000 employees and has become part of a world-class lending organization, it has still managed to maintain an entrepreneurial culture that encourages employees to be innovative in their work. It also boldly recognizes and celebrates employee achievements and has been named one of the top twenty of Fortune magazine’s “100 Best Companies to Work For” in America for four consecutive years. This case profiles Quicken Loans and its road to creating a thriving workplace in Michigan and across the U.S.
Quicken Loans: An Enduring Entrepreneurial Spirit
by: Lynn Wooten
Publication Date: April 21, 2009
Length: 6 pages
Product ID#: 1-428-760
Core Disciplines: Entrepreneurship & Innovation, Leadership/Organizational Behavior
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