This case investigates LaCroix sparkling water and its connection to perfluoroalkyl and polyfluoroalkyl substances (PFAS), as a study of chemical compounds in carbonated beverages has captured the public’s attention. At the time of this case, PFAS were not heavily regulated, but the media coverage and body of research surrounding this class of chemicals suggested state and federal rules were on the horizon. The protagonist is Josephine Hudson, a fictional character with the title of president of customer satisfaction for National Beverage, LaCroix’s parent company. She must address many questions including: Was there anything that could be done to remove the PFAS in LaCroix? If so, would this increase costs for production as well as the price for the end-customer? Was the company at risk of any legal challenges?
LaCroix and PFAS: Redefining the Role of Science and Regulation
by: Andrew Hoffman
Click on any button below to view the available document.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
This product has a teaching note available. Available only to Registered Educators. Please login to view it.
After reading and discussing the material, students should:
- Explore arguments for and against proactive product changes when facing regulatory uncertainties.
- Examine the role and responsibility of senior management to challenge scientific findings.
- Outline all stakeholders that need to convene and collaborate to evaluate product safety.
- Analyze risks to changing product strategy in light of consumer preference and popularity.
- Evaluate the extent to which science and transparency of production should be shared with consumers.
- Consider how regulation plays a role in enforcement/accountability of product safety.