Stripe: Encouraging Customers to Invest in Carbon Removal

by: Andrew Hoffman

Publication Date: April 15, 2021
Length: 20 pages
Product ID#: 7-558-064

Core Disciplines: Information - Technology & Management, Marketing/Sales, Social Impact, Strategy & Management, Sustainability

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Teaching Note

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Stripe, a San Francisco-based financial and software as a service (SaaS) company, is launching a platform to encourage its clients to invest in carbon removal technologies. The new platform, Stripe Climate, allows clients to divert a percentage of their credit card revenue to fund carbon removal companies. The case asks students to justify Stripe’s decision to enter the carbon removal investing space by launching a product that does not generate any profit. Should Stripe, a fintech services company, be entering the carbon removal technologies industry? The case introduces students to different carbon offset and removal strategies that companies have deployed, which can lead to robust discussion about the effectiveness of corporate approaches to climate change solutions. Additionally, this case provides background for rich debate on the role of the private sector in taking leadership roles to address climate change.

Teaching Objectives

After reading and discussing the material, students should:

  • Debate the business case for private sector actors to lead climate change solutions.
  • Distinguish among different carbon removal strategies.
  • Identify major players in the e-commerce sector.
  • Describe how companies can meaningfully engage in corporate social responsibility (CSR) using their unique assets to further climate mitigation.
  • Discuss the pros and cons of breaking into a new and unfamiliar industry.
  • Recap the state of carbon removal technology and financing.