The Empowerment Plan (C): Generating Persuasive Communications to Raise Funds in a Nonprofit Startup Organization

by: Rashmi Menon

Publication Date: June 3, 2019
Length: 4 pages
Product ID#: 6-993-398

Core Disciplines: Communications, Entrepreneurship & Innovation, Leadership/Organizational Behavior, Social Impact

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Teaching Note

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This case (Case C) is part of a series of four integrated cases about The Empowerment Plan (TEP), a Detroit-based nonprofit that worked to break the cycle of homelessness through training, employment, and job placement. Founded in 2012 by Veronika Scott, TEP recruited employees through homeless shelters and provided them with training, education, and full-time employment manufacturing sleeping bag coats. The specially designed coats were distributed free of charge to the homeless population.

Case C asks students to work in teams to deliver a presentation aimed at persuading a particular stakeholder group (corporate donors, individual donors, foundations) to donate to TEP. They will learn to select, organize, and present information clearly, concisely, and professionally. This case is appropriate for a class session focused on persuasive communications.

Note: A background information document about The Empowerment Plan accompanies this case. It is delivered along with the case in a zip file.

Teaching Objectives

After reading and discussing the material, students should:

  • Select, organize, and present information clearly, concisely, and professionally.
  • Speak confidently from a prepared presentation or in an impromptu situation.
  • Persuasively and confidently articulate and support a position or recommendation.
  • Define and evaluate organizational communication strategies.