Creative Calligraphy Invitations: A Process Analysis

by: Izak Duenyas

Publication Date: November 20, 2009
Length: 4 pages
Product ID#: 1-428-837

Core Disciplines: Entrepreneurship & Innovation, Operations Management/Supply Chain, Strategy & Management, Sustainability

Partner Collection:

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.


Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product has a teaching note available. Available only to Registered Educators. Please login to view it.


You and your roommate are launching a calligraphy business out of your two-bedroom apartment. Will this business be profitable? That is the question students evaluate with “Creative Calligraphy Invitations (CCI).” CCI creates one-of-a-kind handwritten invitations, which are in high demand for weddings, holidays, parties, and corporate functions. Calligraphy requires special talent, but the company’s business operations are fairly simple. Students analyze CCI’s business operations to identify the bottleneck—the step that is the slowest or has the least capacity.

Teaching Objectives

After reading and discussing the material, students should:

  • Understand how to map a value chain
  • Identify bottlenecks and their effect on throughput rate
  • Identify the critical path and its effect on flow time
  • Recognize value-added activities
  • Calculate the financial consequences of delays, especially the internal costs of delays and opportunity loss due to time-sensitive demand