Author Details
Sriparna Basu, has a Masters and Ph.D. in Cultural Studies from the University of Illinois at Urbana-Champaign. She has presented papers in sixteen international and national conferences, and has publications in the form of research papers, cases and book chapters in national and international peer reviewed journals and books. Her current research interests include behavior and sustainability of social ventures and small firms in a diverse and developing country like India; the multiple forms of globalization and evolving socio-cultural identities exhibited by the emerging market multinational companies. She is currently a Professor of Communication at FORE School of Management, New Delhi.