Author Details

In 2024, Samantha Feldman earned a B.A. degree in Organizational Studies from the College of Literature, Science, and the Arts, and a B.S. degree in Information Analysis from the School of Information, both at the University of Michigan. She is interested in the intersection between business and technology, and the human interactions that help facilitate them. She completed her undergraduate degrees with a better understanding of questions about how these topics intertwine and how businesses can implement technologies to improve their strategy, operations, marketing, and customer experience.

Beyond her studies, Samantha has worked in a variety of positions related to strategy and digital strategy consulting, as well as high-technology start-ups, through internships at Deloitte Digital, EY-Parthenon, and through various consulting projects during her participation in the TAMID Group, an undergraduate consulting and investment club at the University of Michigan. Through TAMID, she served as a project manager on two consulting engagements with high-tech Israeli start-ups, and was the director of consulting and advised two teams as a strategic advisor. In 2025, she will be returning to EY-Parthenon where she will continue her work in strategy consulting.

Her participation, along with Prof. Steven Samford, in writing the First Place winning case in the 2024 Global Health Tech Case Writing Competition provided her the opportunity to explore her interests in social networks and diffusion of emerging technologies.