Author Details
Luis Demetrio Gómez García currently serves as a tenure-track professor at Pontificia Universidad Católica del Perú. He is trained in teaching and writing case studies by Harvard Business School, and his research interests focus on entrepreneurship, strategic management, and negotiation strategies and techniques. Additionally, he has worked as a business consultant in the areas of strategic management and organizational structure for companies in Cuba, the Dominican Republic, Venezuela, and the People’s Republic of China.
He holds a Bachelor’s degree in Accounting and Finance, a Master’s in Business Administration, and a PhD in Economics from the University of Havana, Cuba.