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Douglas Bryson

Senior Lecturer; ESC Rennes School of Business

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Douglas Bryson has 2 products available, viewing 1-2.

Ergo: Ethical Crises of a German Insurance Giant
What should a company do when it is hit with a corporate image crisis? This question plagued Ergo, a German insurance company, when it’s revealed that they threw a party…
Publication Date: 04/04/2014 Product ID: 1-429-390
Kentucky Fried Chicken: Crisis Communication—Rat Trap!
An isolated rat infestation in a Kentucky Fried Chicken restaurant in New York City was filmed live on US television, setting off a media frenzy. Students must place themselves in…
Publication Date: 07/21/2010 Product ID: 1-429-078