Author Details
Daniel McCarthy is assistant professor of marketing at Emory University’s Goizueta School of Business. His research focuses on the application of leading-edge statistical methodology to contemporary empirical marketing problems and his research interests include customer lifetime value, missing and aggregated data problems, and the marketing/finance interface. His research specialty is customer-based corporate valuation, a methodology for valuing companies from the bottom up by predicting what those companies’ customers will do in the future. His work has been featured in the Harvard Business Review, Wall Street Journal, Financial Times, Fortune, Barrons, Inc. Magazine, the Economist, and CNBC and has also been published in the Journal of Marketing Research, the Journal of Marketing, the Journal of the American Statistical Association: Theory and Methods, Statistica Sinica, and the Annals of Applied Statistics. In 2015 he co-founded a predictive analytics company, Zodiac, which was acquired by Nike in 2018 and subsequently co-founded Theta Equity Partners to commercialize his work on customer-based corporate valuation.