Author Details

Carolyn Yoon

Associate Dean for DEI, Wilbur K. Pierpont Collegiate Professor of Management, Professor of Marketing, Faculty Director of Diversity and Inclusion

University of Michigan's Ross School of Business

Carolyn Yoon’s research seeks to advance the understanding of psychological and neural mechanisms underlying judgment and decision processes across the lifespan, especially in consumer contexts and across different social and cultural environments. She takes a multi-level and multi-systems approach to elucidate basic processing mechanisms that lead to specific behavioral outcomes in domains involving consumer decision making, health, and well-being. In so doing, she considers the interplay between neurobiology, environment, and behavior in order to develop theoretical insights that also have meaningful implications for consumers, practitioners, and public policymakers.

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How Can Shoppers Market Create an Inclusive Environment for Women of Color?
Third Place Winner; 2022 DEI Global Case Writing Competition. Ashima Patel, senior vice president and chief diversity, equity, and inclusion (DEI) officer at Shoppers Market, a global retailer, has made…
Publication Date: 07/27/2022 Product ID: 9-480-331