Author Details

Can Uslay

Associate Professor, Director of Special Projects, Co-Director-Center for Market Advantage; Rutgers Business School

Dr. Can (John) Uslay received his MBA and PhD from the Georgia Institute of Technology where he also taught for three years. His research interests lie broadly within marketing strategy and theory construction. He is a recipient of the Chancellor’s Award, the Valerie Scudder Award, and several Dean’s awards for outstanding scholarship, teaching, and service. His research has been presented at various international conferences and published in leading academic journals. He has co-edited four and co-authored two books, and over 40 refereed articles/book chapters/sections. He currently serves as the Chair of the Entrepreneurial Marketing SIG of the American Marketing Association, Area Editor for the Rutgers Business Reviewand DSEF Fellow. His work experience prior to academia includes various organizations/functions such as internal consulting at a conglomerate, hotel administration, international marketing of consumer electronics, and assisting the State of Georgia for high-tech-based economic development.

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Roshni Rides: Pricing Transportation for the Underserved
First place winner of the WDI 25th Anniversary Case Writing Competition in 2018.  In 2017, the $1 million Hult Prize was awarded to a team who created the Roshni Rides…
Publication Date: 05/16/2018 Product ID: 5-101-361