From Start-Up to Scaling Up

by: Arlene C. Gutierrez

Publication Date: August 23, 2016
Length: 9 pages
Product ID#: 1-005-100

Core Disciplines: Entrepreneurship & Innovation, International Business, Strategy & Management

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Teaching Note

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Based in the Philippines, is an online real estate marketplace that connects buyers and sellers, offering trend information to buyers and generating leads for brokerage firms and property developers. Its founder is considering either expanding to suburban or developing regions in the Philippines or scaling his business into other Southeast Asia regions, but is unsure which direction to take. Students must recommend the best solution as well as identify roadblocks that could prevent the protagonist from achieving his goal.

Teaching Objectives

After reading and discussing the material, students should:

  • Analyze the industry and competitive environment of the business.
  • Relate the factors present in the external environment with the current context of the business.
  • Assess which is the most attractive expansion strategy.
  • Identify problems that may occur upon implementation of the expansion strategy.