Weaving the Magic Wand for the IPMC Weavers

by: Christine Mae Hernando

Publication Date: March 10, 2017
Length: 12 pages
Product ID#: 1-009-600

Core Disciplines: International Business, Marketing/Sales, Strategy & Management, Sustainability

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.


Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product has a teaching note available. Available only to Registered Educators. Please login to view it.


Marjorie Segurigan, chairman of the Indag-an Primary Multi-Purpose Cooperative (IPMC), is eyeing international export of the hablon (hand-woven textiles) IPMC produces. Her biggest challenge is choosing an appropriate business strategy to leverage the coop’s core competencies and maximize market opportunities at both the local and international levels. The case affords students an opportunity to apply their understanding of strategic management in assisting Segurigan with the threefold task of: formulating the IPMC’s strategic mandate (i.e., vision, mission, and objectives); conducting a strategic management audit; and the search for sustainable competitive advantage(s).

Teaching Objectives

After reading and discussing the material, students should:

  • Write a business vision, mission, and objectives for a business organization.
  • Perform a strategic management audit of the organization.
  • Explain and identify IPMC’s competitive advantages.
  • Describe a generic strategy and other strategies that create sustainable competitive advantage for an organization.