Marjorie Segurigan, chairman of the Indag-an Primary Multi-Purpose Cooperative (IPMC), is eyeing international export of the hablon (hand-woven textiles) IPMC produces. Her biggest challenge is choosing an appropriate business strategy to leverage the coop’s core competencies and maximize market opportunities at both the local and international levels. The case affords students an opportunity to apply their understanding of strategic management in assisting Segurigan with the threefold task of: formulating the IPMC’s strategic mandate (i.e., vision, mission, and objectives); conducting a strategic management audit; and the search for sustainable competitive advantage(s).
Weaving the Magic Wand for the IPMC Weavers
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After reading and discussing the material, students should:
- Write a business vision, mission, and objectives for a business organization.
- Perform a strategic management audit of the organization.
- Explain and identify IPMC’s competitive advantages.
- Describe a generic strategy and other strategies that create sustainable competitive advantage for an organization.