TerraCycle was founded in 2002 by Tom Szaky, a 20-year-old Princeton University dropout. The company’s flagship product, TerraCycle Plant Food, is liquefied worm poop made from worm-processed organic waste and packaged in reused soda bottles, many of which are collected in fund raising efforts by school children and non-profit groups.
TerraCycle: Turning Trash into Cash
by: Stuart L. Hart
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After reading and discussing the material, students should:
- Introduce the concept of eco-capitalism and the triple bottom line business model.
- Introduce the concept of upcycling, and its differences in comparison to recycling.
- Discuss TerraCycle's business model and growth strategy and its “branded waste” strategy.
- Identify TerraCycle's core competency.