Elton de Luna is thinking about scaling his layer poultry farm, but he is constrained by the high cost of feed ingredients, the expansion of competitors, and a lack of demand. The shareholders meeting is next month, so he will have to come up with some solid solutions soon. He wondered where to begin.
Sunny Farm Enterprises, Inc.: Getting Far Off the Ground
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After reading and discussing the material, students should:
- Identify the business challenges faced by organizations, particularly the layer poultry enterprise.
- Recommend alternative solutions to address problems concerning the increasing cost of raw materials, competition, and the seasonality of demand.