Sunny Farm Enterprises, Inc.: Getting Far Off the Ground

by: Nohreen Ethel P. Manipol

Publication Date: December 4, 2015
Length: 17 pages
Product ID#: 1-003-400

Core Disciplines: No core disciplines for this product

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Teaching Note

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Elton de Luna is thinking about scaling his layer poultry farm, but he is constrained by the high cost of feed ingredients, the expansion of competitors, and a lack of demand. The shareholders meeting is next month, so he will have to come up with some solid solutions soon. He wondered where to begin.

Teaching Objectives

After reading and discussing the material, students should:

  • Identify the business challenges faced by organizations, particularly the layer poultry enterprise.
  • Recommend alternative solutions to address problems concerning the increasing cost of raw materials, competition, and the seasonality of demand.