Leah is thinking about starting one of the first nurse-led clinics in the Philippines, but to do so she must develop a marketing plan and business plan that will allow the clinic to secure the much needed funding for start-up. Students are asked to identify strategies for the operations, management, and sustainability of the organization under time constraints.
Strategizing for a Nurse-Led Clinic
by: Lariza S. Francia
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Description
Teaching Objectives
After reading and discussing the material, students should:
- Assess a company’s needs through SWOT analysis.
- Develop a business plan.
- Create a marketing plan.
- Identify strategies for operational management.