School is just about to start, the board of regents is about to meet, and State University Manila University finds itself in the midst of a communications crisis. A janitor was allegedly beat up by a gang and a university official at a recent basketball game and the university has chosen to remain mum on the subject. Meanwhile, the media is feasting on the news and students are rallying at the university gates in protest. Ana Gomez, the school’s information officer, is tasked with devising a communications plan to be presented by the president to the executive committee the next day. Students are asked to put together a plan of attack to tackle the crisis.
State University Manila: Communicating in Times of Crisis
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After reading and discussing the material, students should:
- Examine the concept of organizational culture in the context of a higher education institution.
- Develop a communications policy especially for the institution.
- Design a crisis communication plan.