SC Johnson and the Greenlist Opportunity

by: Stuart L. Hart

Publication Date: May 29, 2009
Length: 16 pages
Product ID#: 1-428-778

Core Disciplines: Strategy & Management, Sustainability

Partner Collection:

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Teaching Note

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SC Johnson, a leading consumer products goods company, developed a patented process, Greenlist, to assess the environmental impact of its raw materials. The case study takes the reader through SC Johnson’s history and the development and improvement of the Greenlist process. It asks students what options the company has to license, share, or consult other organizations in implementing the Greenlist process. This case study includes a complimentary teaching note for registered educators.

Teaching Objectives

After reading and discussing the material, students should:

  • consider what competitive advantages SC Johnson derives from Greenlist and whether that advantage is sustainable
  • The costs and benefits of sharing this method with other companies
  • evaluate where Greenlist fits on the Sustainable Value Framework
  • consider what opportunities exist to expand Greenlist