People’s Credit and Finance Corporation (PCFC): A Prime Mover of Microfinance

by: Paul Pesito

Publication Date: March 10, 2017
Length: 13 pages
Product ID#: 1-008-900

Core Disciplines: Economics, Leadership/Organizational Behavior, Social Impact

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Teaching Note

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People’s Credit and Finance Corporation (PCFC) provides microcredit loans to various financial partners who in turn help marginalized people finance their microbusinesses and other needs. But Erwin Idong, Head of PCFC’s treasury department, wonders if there is more that PCFC could do to reach more poor people in the Philippines through its credit facility channeling to Microfinance Institutions (MFIs). Students learn about the structure of microfinance programs and the progress of poverty alleviation as they help Idong determine what strategy to use to increase PCFC’s target MFIs and end-clients.

Teaching Objectives

After reading and discussing the material, students should:

  • Understand the importance of mission.
  • Explain how a firm may achieve growth.
  • Formulate marketing strategy alternatives and identify the most effective alternative that enables the attainment of PCFC's business objectives.