Note on Business Sustainability as a Market Shift

by: Andrew Hoffman

Publication Date: April 17, 2019
Length: 6 pages
Product ID#: 2-501-315

Core Disciplines: Social Impact, Strategy & Management, Sustainability

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Description

This conceptual note presents business sustainability as a market shift that must be framed as a change in the competitive positioning of the corporation. By exploring the drivers of sustainability in the market, as well as what frames work best in particular organizations, business can mobilize pre-existing structures and processes to enable long-term sustainability solutions.