In this case, the CEO of A.P. Moller – Maersk, one of the world’s largest container shipping companies, considers whether competition or collaboration is the right solution to tackle the industry-wide challenge of reducing greenhouse gas emissions. While the shipping industry plays a significant positive role in global trade, it also has a negative impact on the environment due to immense greenhouse gas emissions. Should Maersk collaborate with other industry players through the Getting to Zero Coalition? If so, could Maersk maintain its leading position in the industry? This case study reviews the history, regulation, and impacts of the global ocean freight market and asks students to weigh the costs and benefits of competing versus collaborating to solve the industry-wide emissions problem. In the context of market-transformation, this case provides a unique example of a mature industry adapting to evolving environmental requirements.
Navigating Emission Reductions through Competition or Collaboration? Maersk in Uncharted Waters
by: Andrew Hoffman
Core Disciplines: International Business, Operations Management/Supply Chain, Social Impact, Strategy & Management, Sustainability
Click on any button below to view the available document.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
This product has a teaching note available. Available only to Registered Educators. Please login to view it.
After reading and discussing the material, students should:
- Evaluate the benefits and drawbacks for a company regarding joining an existing coalition versus creating one itself.
- Identify the major stakeholders in maritime shipping and the environmental impacts of this industry.
- Explain a successful outcome of this situation for Maersk compared to favorable outcomes for other stakeholders.