Following two years of sustained controversy over its genetically modified crops and its plans for the future of biotechnology in agriculture, Monsanto must face the significant failure of a planned merger and a plummeting stock price. With market growth stagnant and strong public disapproval Monsanto must determine the path into the future for its life sciences division.
Monsanto Company (B): Quest For Sustainability
by: Stuart L. Hart
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After reading and discussing the material, students should:
- Explore the concept of sustainability and the specific challenges confronting the agricultural sector;
- Identify the strengths and weaknesses of Monsanto's sustainability-driven corporate strategy, in terms of both developing and industrialized economies;
- Demonstrate the escalating importance of broad-based stakeholder engagement and the growing power of civil society;
- Discuss the process by which a strategic vision is conceived, communicated, and institutionalized.