International Development Enterprise India’s (IDEI) Affordable Irrigation Technology: Making a Big Social Impact?

by: Syed Abdul Samad

Publication Date: July 27, 2010
Length: 18 pages
Product ID#: 1-429-092

Core Disciplines: Base of the Pyramid, Strategy & Management

Partner Collection:

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.


Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product has a teaching note available. Available only to Registered Educators. Please login to view it.


This case is featured as part of the Next Billion and WDI 2010 Case Writing Competition. It centers around International Development Enterprise India (IDEI) and its efforts to provide low-cost irrigation techniques to farmers at the Base of the Pyramid. First, the case gives some background about farming and landholding in India. It then discusses IDEI’s growth and the success of its products, in part attributable to then-CEO, Amitabha Sadangi. In the end, the case goes back to Sadangi as he considers scalability and innovation for IDEI’s future.