This case is featured as part of the Next Billion and WDI 2010 Case Writing Competition. It centers around International Development Enterprise India (IDEI) and its efforts to provide low-cost irrigation techniques to farmers at the Base of the Pyramid. First, the case gives some background about farming and landholding in India. It then discusses IDEI’s growth and the success of its products, in part attributable to then-CEO, Amitabha Sadangi. In the end, the case goes back to Sadangi as he considers scalability and innovation for IDEI’s future.
International Development Enterprise India’s (IDEI) Affordable Irrigation Technology: Making a Big Social Impact?
by: Syed Abdul Samad
Publication Date: July 27, 2010
Length: 18 pages
Product ID#: 1-429-092
Core Disciplines: Base of the Pyramid, Strategy & Management
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