Here comes the sun, here comes the smell

by: Maria Adeliza F. Deles

Publication Date: December 4, 2015
Length: 11 pages
Product ID#: 1-003-700

Core Disciplines: No core disciplines for this product

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Teaching Note

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Fernalyn E. Barahim, a young councilor of Barangay Talisayan in Zamboanga City, Philippines is worried about the tourism industry in her town. The west part of town is plagued with a fishy smell that comes from tuna and sardine factories located there. Advertisement for local resorts is by word of mouth and this issue could adversely impact the industry. She is also concerned with emissions from the local coal-fired power plants many of the factories use to power their operations. She needs solutions. What should she do?

Teaching Objectives

After reading and discussing the material, students should:

  • Apply critical concepts to define a solution to the case.
  • Critically analyze and discuss other responses and solutions to the case.
  • Draw lessons from the case analysis.
  • Generalize the case's teachings to other business challenges and decisions in organizations other than the one analyzed in this case study.
  • Demonstrate leadership and scholarship in analysis.