In the aftermath of a flip flop factory fire in the Philippines that killed 72, injured dozens and left a dozen more missing, Kentex Operations Manager Terrence Ong is lying in his hospital bed with third degree burns, wondering what he can do to solve the crisis. Among the dead was his son. Ong stood at a crossroads. A good decision would move Kentex toward a viable future. But a wrong move would damage the reputation, morale, and trust of the affected parties.
Hellfire Charred Lives and the Burning Resolve of the Kentex Tragedy
Click on any button below to view the available document.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
This product has a teaching note available. Available only to Registered Educators. Please login to view it.
After reading and discussing the material, students should:
- Explain the concept of ladder of inference in the process of issue construction.
- Identify the ethical challenges executives faced in this specific crisis.
- Develop awareness on how the ladder of inference can govern the cycle of observation, reaction, judgment, and intervention (ORJI).
- Reflect on the underlying factors that accounted for one’s adoption of the ladder of inference in this case.
- Compare the issues constructed individually and collectively.