Harley-Davidson Purchase (A): Role of the Buyer

by: Andrew Hoffman

Publication Date: April 19, 2010
Length: 3 pages
Product ID#: 1-429-043

Core Disciplines: Marketing/Sales, Negotiations

Partner Collection:

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This is going to be your first Harley-Davidson! You can’t wait! For the past two years, you’ve been riding a beat-up 1981 Honda with a 750-cubic-centimeter engine that you bought for $450. All the while, you have been dreaming of owning your very own “hog.” Now is the time. Your bank account now has $12,000. You can’t spend any more than that. You’re stretching as it is. Your credit rating is not that good, and you doubt that a bank would give you a loan for a motorcycle. Assuming a five percent sales tax, you figure that you can fork over $11,425, no more. You could wait and save more money, but it’s the spring and you want the bike now.