Handylab is a minicase, which puts the student in the role of the company’s new CEO, after the company has secured a new round of funding. The lab-on-a-chip microfluidics company is seeing opportunities open up in the areas of retail, bio-defense, environmental, and veterinarian applications, but it must move quickly. The student’s task is to decide which direction the company should take, while successfully launching its portable testing lab for clinical applications that could provide diagnostic results in less than 30 minutes.
Handy Lab, Lab-on-a-Chip The Next Generation of Diagnostics
by: Thomas C. Kinnear
Publication Date: November 11, 2009
Length: 24 pages
Product ID#: 1-428-929
Core Disciplines: Entrepreneurship & Innovation, Strategy & Management
Partner Collection:
Available Documents
Click on any button below to view the available document.
Don't see the document you need?
Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
$3.95
Need to make copies?
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
Teaching Note
This product does not have a teaching note.
Description
Teaching Objectives
After reading and discussing the material, students should:
- Devise a plan for successfully taking a product to market in a market with significant barriers to entry.
- Examine new markets with lower barriers to entry.
- Decide which new markets to enter.
- Create a plan for entry to new markets while successfully launching a new product.