Handy Lab, Lab-on-a-Chip The Next Generation of Diagnostics

by: Thomas C. Kinnear

Publication Date: November 11, 2009
Length: 24 pages
Product ID#: 1-428-929

Core Disciplines: Entrepreneurship & Innovation, Strategy & Management

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Teaching Note

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Handylab is a minicase, which puts the student in the role of the company’s new CEO, after the company has secured a new round of funding. The lab-on-a-chip microfluidics company is seeing opportunities open up in the areas of retail, bio-defense, environmental, and veterinarian applications, but it must move quickly. The student’s task is to decide which direction the company should take, while successfully launching its portable testing lab for clinical applications that could provide diagnostic results in less than 30 minutes.

Teaching Objectives

After reading and discussing the material, students should:

  • Devise a plan for successfully taking a product to market in a market with significant barriers to entry.
  • Examine new markets with lower barriers to entry.
  • Decide which new markets to enter.
  • Create a plan for entry to new markets while successfully launching a new product.