Gloria Malayan is the owner of the garment subcontractor, EL-JOY Garments. Although she has been in business for 16 years, she faces many problems. These include a low retention rate for migrant workers, direct competition from four other subcontractors in the area, and a lack of technical and financial support from the government. She is not sure if she wants to stay in the subcontracting business or venture elsewhere. Students are asked to evaluate the business model of the company, and recommend a more sustainable model.
EL-JOY Garments Dressing Up or Dressing Down?
by: Juvy G. Mojares
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After reading and discussing the material, students should:
- Identify the protagonist’s dilemma.
- Analyze the business model used by EL-JOY Garments.
- Create a new business model for EL-JOY.
- Recommend solutions to the problems Gloria faces.