BioOne Open Access and the Changing Landscape of Academic Publishing

by: Juan Florin, Lauren Kane

Publication Date: July 16, 2013
Length: 16 pages
Product ID#: 1-429-344

Core Disciplines: Entrepreneurship & Innovation, Social Impact, Strategy & Management, Sustainability

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Teaching Note

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Publishing consultant Howard Gutenberg is wondering which strategy he will recommend to BioOne — a financially sustainable non-profit organization operating in the scientific publishing arena. The organization’s subscription model and online platform have allowed it to put money back into the academic community through a competitive royalty system. Nevertheless, open access (OA) publishing — a system in which content is made available to users free of charge through author- or funder-paid article processing charges — was gaining steam, while disruptive technologies were rendering traditional journals obsolete. Would the organization be able to generate enough revenue from processing charges to offset subscription revenue? Should Gutenberg suggest that BioOne pilot the OA model or stay status quo?

Teaching Objectives

After reading and discussing the material, students should:

  • Apply and integrate strategic entrepreneurship models and tools with new concepts developed for the social venture and non-profit sectors.
  • Understand how non-profit organizations can be self-sustaining.
  • Examine Theory of Change (TOC) and explain how it should be integrated with an organization’s mission and strategy.
  • Explore how to develop metrics to measure success or failure and manage outcomes.