Abadilla Contract Growing A Life With So Many Chicks

by: Eric S. Parilla

Publication Date: August 23, 2016
Length: 11 pages
Product ID#: 1-004-400

Core Disciplines: Entrepreneurship & Innovation, Negotiations, Strategy & Management

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Teaching Note

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Marc’s father has entrusted him with the care of the family’s contract growing poultry business. Business was good for the first few years but for the past six growing seasons Marc has not been able to achieve metrics that will allow the business to succeed and grow. One problem is the inconsistent delivery of feed from his supplier who is also experimenting with feed composition resulting in inconsistent sizes of chickens. Another problem is scarce water supply for his farm due to a residential neighborhood being built in the same area. Marc does not want to disappoint his father and must find solutions soon. Students are asked to identify Marc’s major supply chain issues.

Teaching Objectives

After reading and discussing the material, students should:

  • Understand the ten strategic decisions in operations management, three of which involve supply chain, location, and human resource management.
  • Describe the supply chain of poultry contract growing.
  • Identify the major supply chain management issues in the case.
  • Analyze the reasons for the negative returns of the poultry farm.
  • Recommend the best possible solution.