A Taste of the Future: ASEAN Milk Sweets Distribution in Pangasinan, Philippines

by: Markley Villanueva

Publication Date: January 13, 2017
Length: 15 pages
Product ID#: 1-006-700

Core Disciplines: No core disciplines for this product

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Pronto Distributor aims to deliver quality products from a number of suppliers to stores within the Philippines and faces pressure to increase sales from one of its confectionary suppliers, UNIFAM. Emer Co, founder of Pronto, realizes that a growing confectionery market in the area presents an opportunity to build sales. But to do so, Emer must expand beyond stores and into schools. Students are asked to consider various sales methods and additional costs as they help the distributor determine the most effective strategy for entering a new market.