product development
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An Artisanal Bread Baker Diversifies her Product Line: The Case of Devrim Mumcuogullari
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Arm & Hammer: Extending a Trusted Brand
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Gillette: The 11-cent Razor, India, and Reverse Innovation
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How Much and From Whom? An Exercise in Seed-Stage Financing
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Note on Sensory Marketing: Shaping Consumer Perception and Behavior
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The FDA and the Pharmaceutical Drug Approval Process
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