About WDI Publishing
Support Center
Case Submissions
Log In
Lost Password

Register

Cart (0)

Home Products

Product Type Core Disciplines

Case Study Mini Case Study Conceptual Note Teaching Tool Exercise Profile Reference Leadership Crisis Challenge

Accounting/Finance Base of the Pyramid Communications Economics Entrepreneurship & Innovation Ethics Information - Technology & Management International Business Leadership/Organizational Behavior Marketing/Sales Negotiations Operations Management/Supply Chain Social Impact Strategy & Management Sustainability

Author Directory Partner Collections Coursepack Center

introduction to marketing

Showing all 5 results

Delta Corporate Accounts: Measuring Customer Value
$2.50 Add to cart
Hong Kong Philharmonic: A New Hope?
$2.50 Add to cart
Samitivej Hospital: Medical Tourism in Thailand
$2.50 Add to cart
Spry Chewing Gum: Blowing Bubbles in a Competitive Market
$2.50 Add to cart
Sussex Industries: New Products or New Markets?
$2.50 Add to cart

Site Navigation

Products
Author Directory
Partner Collections

Help Links

Author Terms and Conditions (PDF)
Frequently Asked Questions
Case Writing Resources
Case Submissions
AI Policy (PDF)
Contact Us

Sign Up for News & Updates

Sign up to receive alerts about new products and other news!

WDI Publishing serves as the case publishing arm of the Ross School of Business at the University of Michigan

© 2026 WDI Publishing, All Rights Reserved.

Terms of Use

E-mail Address

Password

Remember Me

Forgot Password

Don't have an account? Register now!