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Base-of-the-Pyramid Module: Business Strategies
The Base-of-the-Pyramid (BoP) refers to the billions of people who live on less than $3,000 per year in the informal economy of the developing world. This poverty creates an urgent…
Publication Date: 03/23/2012 Product ID: 1-429-223
$31.60
Business Thought & Action—Module 1: How Markets and Firms Work
This module reviews a wide variety of companies and markets and presents an analytical tool kit for evaluating them. It takes a step back from standard business education, allowing students…
Publication Date: 08/19/2011 Product ID: 1-429-187
$39.50
Business Thought & Action—Module 2: Creating, Running, and Sustaining Successful Businesses
Module 2 of the Business Thought & Action™ course is entrepreneurial-themed, analyzing the essentials of starting and running a business. Companies are examined in-depth to illustrate that the same business…
Publication Date: 08/19/2011 Product ID: 1-429-188
$43.45
Business Thought & Action—Module 3: Sources of Business Stress
The third module of the Business Thought & Action™ course is especially innovative, focusing entirely on business failure. The module analyzes real-life businesses that have experienced turmoil, such as Kodak…
Publication Date: 08/19/2011 Product ID: 1-429-189
$31.60
Business Thought & Action—Module 4: International Business
This fourth module of the Business Thought & Action™ provides course an introduction to international business. As the global economy expands and more economic growth is projected to occur overseas,…
Publication Date: 08/19/2011 Product ID: 1-429-190
$58.95
Business Thought & Action—Module 5: Business and Society
This fifth module Business Thought & Action™ course challenges students to think to the way that business can be used to create a positive social environmental impact. Since students in…
Publication Date: 08/19/2011 Product ID: 1-429-191
$7.90
Entrepreneurship: New Venture Creation—Module 1: Evaluating Entrepreneurial Career Options and Startup Opportunities
This is the first of four modules in the Entrepreneurship: New Venture Creation course that was developed at the University of Michigan’s Ross School of Business. This module provides an…
Publication Date: 10/26/2011 Product ID: 1-429-195
$31.85
Entrepreneurship: New Venture Creation—Module 2: Understanding Startup Finances and Capital
This is the second of four modules in the Entrepreneurship: New Venture Creation course that was developed at the University of Michigan’s Ross School of Business. This module focuses on…
Publication Date: 10/26/2011 Product ID: 1-429-196
$16.85
Entrepreneurship: New Venture Creation—Module 3: Developing and Presenting Your Startup Business Plan
This is the third of four modules in the New Venture Creation course that was developed at the University of Michigan’s Ross School of Business. The goal of this module…
Publication Date: 10/26/2011 Product ID: 1-429-197
$19.75
Entrepreneurship: New Venture Creation—Module 4: Launching and Managing the Startup Enterprise
This is the fourth and final module in the Entrepreneurship: New Venture Creation course that was developed at the University of Michigan’s Ross School of Business. This module provides continues…
Publication Date: 10/26/2011 Product ID: 1-429-198
$16.85
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