Author Details
Associate Professor Dr. Krittinee Nuttavuthisit is a full-time faculty member in Marketing at Sasin School of Management, Chulalongkorn University. She earned her Ph.D. in Marketing from the Kellogg School of Management at Northwestern University under a full scholarship from Thailand’s King Anandamahidol Foundation. A recipient of the Sasin Teacher of the Year award and Chulalongkorn University’s Teaching Excellence honor, her research focuses on mindful consumption, marketing, and sustainability. Her work is published in leading journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, and Journal of Business Ethics. Beyond academia, Dr. Nuttavuthisit serves as a consultant and advisor across public and private sectors, lending her expertise to industries such as food, tourism, retailing, social enterprise, and social development.