Product Types Core Disciplines

Case Study

A case study portrays a business dilemma faced by a person in an organization. It focuses on a real business scenario with all its complexity, stakeholders, and competing interests. A case study never has an obvious solution but offers up enough information for students to make assumptions and good decisions.

Mini Case Study

A mini-case is a shorter version of a case study and is generally 2-4 pages. It provides only relevant facts and offers more teaching flexibility as it can be used independently or in combination with other teaching materials.

Conceptual Note

Descriptive and informational, a conceptual note is similar to a textbook chapter or informational article describing a specific business concept or framework.

Teaching Tool

Teaching tools are additional assets for faculty such as slide decks, instructional guides or other support-focused materials.


An exercise can take the form of a quiz, problem sets, structured examinations, or other in-class activity and often serves as a practice and evaluation tool.


An organizational profile is a concise overview which may include history, products/services, organizational structure, past/current/projected performance, culture, reputation, and major milestones including strategic initiatives.


Reference documents are sources of information that provide pertinent details about a subject, concept, product, organization, or other key idea. Examples include dictionaries, encyclopedias, directories, maps, almanacs, and abstracts.

Leadership Crisis Challenge

A Leadership Crisis Challenge (LCC) is a full- or multi-day simulation which aims to teach students to think critically in real time by role playing specific parts within a complex, business crisis situation under stress.