The Emancipation Network: Fighting Slavery with Social Enterprise and Cause Marketing

by: Nathalie Laidler-Kylander

Publication Date: July 19, 2010
Length: 30 pages
Product ID#: 1-429-096

Core Disciplines: Base of the Pyramid, Entrepreneurship & Innovation, International Business, Marketing/Sales

Partner Collection:

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.


Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product has a teaching note available. Available only to Registered Educators. Please login to view it.


This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. In 2005, Sarah Symons and John Berger founded The Emancipation Network (T.E.N. Charities) to combat slavery and human trafficking. Though T.E.N accepted donations, the majority of its revenue came from Made By Survivors L.L.C, its wholly-owned subsidiary, which purchased handicrafts made by survivors and resold them in the U.S. All profits from Made by Survivors were then donated to T.E.N. Charities, thereby creating a social enterprise that combines business and charity. The case goes into detail about the fragmented U.S. handicraft market and its relation to other similar ethical markets. The case also discusses T.E.N’s unique business model that combines partners, consumers and distributors. The last section presents a set of challenges and opportunities facing T.E.N, like the difference between social and cause marketing and the decision to join the Fair Trade movement.