The Emancipation Network: Fighting Slavery with Social Enterprise and Cause Marketing

by: Nathalie Laidler-Kylander

Publication Date: July 19, 2010
Length: 30 pages
Product ID#: 1-429-096

Core Disciplines: Base of the Pyramid, Entrepreneurship & Innovation, International Business, Marketing/Sales

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Description

This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. In 2005, Sarah Symons and John Berger founded The Emancipation Network (T.E.N. Charities) to combat slavery and human trafficking. Though T.E.N accepted donations, the majority of its revenue came from Made By Survivors L.L.C, its wholly-owned subsidiary, which purchased handicrafts made by survivors and resold them in the U.S. All profits from Made by Survivors were then donated to T.E.N. Charities, thereby creating a social enterprise that combines business and charity. The case goes into detail about the fragmented U.S. handicraft market and its relation to other similar ethical markets. The case also discusses T.E.N’s unique business model that combines partners, consumers and distributors. The last section presents a set of challenges and opportunities facing T.E.N, like the difference between social and cause marketing and the decision to join the Fair Trade movement.