This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. In 2005, Sarah Symons and John Berger founded The Emancipation Network (T.E.N. Charities) to combat slavery and human trafficking. Though T.E.N accepted donations, the majority of its revenue came from Made By Survivors L.L.C, its wholly-owned subsidiary, which purchased handicrafts made by survivors and resold them in the U.S. All profits from Made by Survivors were then donated to T.E.N. Charities, thereby creating a social enterprise that combines business and charity. The case goes into detail about the fragmented U.S. handicraft market and its relation to other similar ethical markets. The case also discusses T.E.N’s unique business model that combines partners, consumers and distributors. The last section presents a set of challenges and opportunities facing T.E.N, like the difference between social and cause marketing and the decision to join the Fair Trade movement.
The Emancipation Network: Fighting Slavery with Social Enterprise and Cause Marketing
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