Entrepreneurship: New Venture Creation: Course Overview

by: James D. Price

Publication Date: October 24, 2011
Length: 10 pages
Product ID#: 1-429-213

Core Disciplines: Communications, Entrepreneurship & Innovation, Marketing/Sales

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This course is a practical guide to starting a new business. From the initial business idea to the launch, students are introduced to the realities of entrepreneurship and the misconceptions surrounding it. The course includes useful models, frameworks, practical advice, and guidelines that provide students with a solid foundation to launch their own businesses while understanding the various risks their startup may face. The “Entrepreneur’s Dictionary” and two Excel spreadsheets are included in this course.