This module reviews a wide variety of companies and markets and presents an analytical tool kit for evaluating them. It takes a step back from standard business education, allowing students to ask questions they typically do not have time in the curriculum for, such as:
- Why do companies even exist? What does a firm do for a consumer?
- Why do markets exist? What do markets do for participants?
- What is the contribution of businesses and markets to society?
- What are the different ways firms can deliver value and in return get profits?
Exploring the answers to these questions enables a more enriching and career-focused business education experience.