The two Disney amusement park complexes in the U.S. have been tremendously successful. This has led the company to open new parks in Japan and France with different degrees of success. This case discusses the strengths and weaknesses of Disney’s global strategy. Many students will have heard about or visited Disney theme parks at some point in their life, and thus this case makes for a lively class discussion. Both undergraduate and MBA international business students will find this case to be interesting, enjoyable, easy to read and understand, yet quite challenging. Cross-cultural literacy is a critical and complex aspect of international business. This case illustrates not only Disney’s mistakes, but the reasoning behind the mistakes, and ultimately, what we can learn from its experiences.
Adventureland: Disney’s Foreign Operations
by: No authors for this product.
Click on any button below to view the available document.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
This product has a teaching note available. Available only to Registered Educators. Please login to view it.
After reading and discussing the material, students should:
- Develop an awareness of the critical complexities and nuances that companies face when operating in different cultures.
- Identify and discuss a company's core competencies.
- Evaluate the global strategy of a major corporation.