Multinational Enterprises (MNEs)
Showing 17–32 of 32 results
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Integrating Environmental Goals and Firm Strategy: China Mobile and Climate Change
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International Marketing Mini-Cases Collection
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IT-Enabled Services (E): Bechtel India
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Maya Mountain Cacao: Optimizing Operations for Buyers and the Indigenous
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McDonald’s (A): McDonald’s Environmental Strategy
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McDonald’s (B1): The Clamshell Controversy
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McDonald’s (B2): The Decision
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McDonald’s (C): Sustaining McDonald’s Environmental Success
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McDonald’s: Profile on Its Rise, Descent, and Return
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Note on Cross-Border Project Valuation
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Note on Economic Variation Across Firms
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Note on Entry Mode
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PepsiCo & Coca-Cola Company: Vertical Integration
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Tea and Sustainability at Unilever: Turning Over a New Leaf (B)
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Western Union Company: A Case for Global Expansion
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Your Global Footprint
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