Zell Lurie Institute

The Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies and Center for Venture Capital and Private Equity advances the knowledge and practice of entrepreneurship and innovation through a broad range of activities, including academics, symposium, competitions, and global community outreach.

Recent News

Cosmetics company wins best business at Michigan Business Challenge


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Ventilator for infants in developing countries wins Cardinal Challenge

AIM Tech, of the University of Michigan, which created a ventilator to help children in developing countries, won the 2017 Cardinal Challenge business plan contest.

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Leaders in Entrepreneurship Education

The Zell Lurie Institute’s innovative approach to experiential learning - combined with the traditional management excellence of the Ross School of Business - encourages and nurtures students exploring entrepreneurial careers to succeed, autonomously or in a corporate setting, as leaders for new venture creation and growth.

The Institute provides access to capital, competitions, entrepreneurial networks, and other means of significant support and resources allowing students to take the knowledge learned in the classroom, and launch a new venture while earning their undergraduate or graduate degree. In addition, the Institute works with other acclaimed University research units, such as the Medical Center and College of Engineering, to introduce students to new venture opportunities and to accelerate the commercialization process for University of Michigan ideas and technologies.


Zell Lurie Institute has 13 products available, viewing 1-10.

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How Much and From Whom? An Exercise in Seed-Stage Financing
The founders of start-up biotech company Chiral Intermediates have an important decision to make. How much money to raise? When? And from what kinds of funding sources? This exercise walks…
Publication Date: 03/29/2011 Product ID: 1-429-165
Note on the Venture Value Chain: A Conceptual Framework for Building Successful New Businesses
This note introduces the Value Venture Chain (VVC) model, which applies the paradigm of the value chain, well-accepted in other industries, to the process of conceptualizing, funding and building new…
Publication Date: 02/01/2009 Product ID: 1-428-793
Note on Building Shareholder Value by Commercializing Corporate Innovation
The vast majority of all viable new inventions or business ideas never make it to market. Innovations developed by corporations, in particular, appear to fail to reach their potential. This…
Publication Date: 02/01/2009 Product ID: 1-428-786
Note on Business Model Innovation: It Can Be as Critical to New-Business Success as Technology Innovation
Surprisingly, the dominant competitor that eventually surfaces in many industries does not garner its sustainable competitive advantage through the expected paths of either technological or product innovation, on the one…
Publication Date: 02/27/2009 Product ID: 1-428-784
Raising Money? Better Have an Investment Thesis and Be Able to Pitch It!
“Raising Money?” is an exercise for developing an effective investment thesis for raising capital. When raising capital, entrepreneurs or companies at any stage of growth need to tailor their proposal,…
Publication Date: 12/18/2013 Product ID: 1-429-368
Entrepreneurship: New Venture Creation—Module 4 (Spreadsheet): Risk Analysis
This Excel spreadsheet was designed for the Entrepreneurship: New Venture Creation Course. The spreadsheet illustrates the Venture Quotient for a hypothetical company. Students can use this spreadsheet to comprehend the…
Publication Date: 11/09/2011 Product ID: 1-429-212
5-yr Financial Projections (Spreadsheet)
This Excel spreadsheet contains a 5-year financial projection of a hypothetical company. Students can use this spreadsheet to value a company’s cash flow over time.…
Publication Date: 11/09/2011 Product ID: 1-429-211
The Launch Lens: 12 Questions to Bring Any New Business Idea into Clear Focus
This note provides a framework for evaluating new business concepts. It is part of the Entrepreneurship: New Venture Creation Course.…
Publication Date: 10/12/2011 Product ID: 1-429-186
Genesis BioSystems: The Board Weighs In on Product Development Setbacks
Genesis BioSystems is a venture-backed start-up that has developed a potentially revolutionary alternative to in-vitro fertilization. Before bringing the product to market, Genesis must achieve several key milestones, including the…
Publication Date: 05/24/2012 Product ID: 1-429-144
Handy Lab, Lab-on-a-Chip The Next Generation of Diagnostics
Handylab is a minicase, which puts the student in the role of the company’s new CEO, after the company has secured a new round of funding. The lab-on-a-chip microfluidics company…
Publication Date: 11/11/2009 Product ID: 1-428-929

Zell Lurie Institute has 13 products available, viewing 1-10.

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