Author Details

Ted London

Ted London

Clinical Associate Professor of Business Administration; University of Michigan's Ross School of Business

Ted London is a professor at the University of Michigan’s Ross School of Business and a senior research fellow at the William Davidson Institute. For more than 30 years, he has worked at the intersection of business strategy and poverty alleviation. His field-based research, consulting and writing center on how organizations can achieve impact at scale, with a particular focus on building sustainable, scalable enterprises for low-income markets. London was honored to receive the Aspen Institute’s Faculty Pioneer Award, which recognized his long-standing contributions to and impact on the development of inclusive business and how it is taught in the classroom. His multi-award winning book, The Base of the Pyramid Promise: Building Businesses with Impact and Scale, translates over 25 years of research and experience into actionable strategies, frameworks, and tools for managers seeking inclusive growth.

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Ted London has 19 products available, viewing 1-10.

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Walmart and Small Producers from the Developing World: Linking Demand with Supply
This case explores Walmart’s experience in incorporating small producers (women-owned or women-empowering artisan enterprises, and smallholder farmers) into its global supply chains. The case is written from the perspective of…
Publication Date: 03/08/2017 Product ID: 1-430-502
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Walmart and USAID: The Evolution of a Global Cross-Sector Partnership
This case explores the evolution of the cross-sector relationship between Wal-Mart Stores, Inc., Walmart Foundation and the U.S. Agency for International Development (USAID) from 2000-2015. It focuses on partnerships that…
Publication Date: 07/31/2015 Product ID: 1-430-438
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Building a Scalable Business with Small-Holder Farmers in Kenya: Honey Care’s Beekeeping Model
Madison Ayer, Honey Care Africa (HCA) CEO, is looking to scale the business to generate more benefits for Kenyan small-holder farmers. He is seeking a better assessment of HCA’s impacts…
Publication Date: 02/11/2013 Product ID: 1-429-313
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CEMEX’s Patrimonio Hoy: At the Tipping Point?
This case sets the stage for the 2012 case study “Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow.” This revised 2006 case study explores…
Publication Date: 04/13/2012 Product ID: 1-428-606
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Building and Scaling a Cross-Sector Partnership: Oxfam and Swiss Re Empower Farmers in Ethiopia
Winner of the 2012 Oikos Foundation Casewriting Competition. Swiss Re, a large global reinsurance company, has partnered with Oxfam America, an international relief and development organization, to provide the poor…
Publication Date: 03/23/2012 Product ID: 1-429-185
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Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow
This case continues the story from the revised 2006 case study “CEMEX’s Patrimonio Hoy: At the Tipping Point?” This case describes CEMEX’s Patrimonio Hoy in 2012, which is a startup…
Publication Date: 03/22/2012 Product ID: 1-429-202
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Movirtu’s Cloud Phone Service: Funding a Base-of-the-Pyramid Venture
Who are the right investors for a for-profit company targeting the world’s poor? Before this start-up spends hundreds of hours pursuing venture capital (VC), Movirtu must decide whether a profit-oriented…
Publication Date: 01/05/2012 Product ID: 1-429-162
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Note on the Role of Subsidies in a Market Economy
A review of the topic of subsidies yields a wide range of perspectives. Many economists believe that subsidies, when used appropriately, are helpful because they can encourage market development and…
Publication Date: 02/01/2009 Product ID: 1-428-648
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Subsidies in Base-of-the-Pyramid Venture Development
Though there is limited literature on the role of subsidies in venture development targeting the poor in the developing world, there are many examples of ventures incorporating subsidies in their…
Publication Date: 01/15/2009 Product ID: 1-428-767
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Global Seeds to Village Farmers: Hearing the Voices at the BoP
Pioneer Hi-Bred International, Inc., the hybrid corn company division of Dupont, has engaged with PEACE (People’s Action for Creative Education) to serve the base of the pyramid markets in India.…
Publication Date: 12/12/2008 Product ID: 1-428-612
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