Author Details

Glyn Atwal

Glyn Atwal

Professor of Marketing, Burgundy School of Business; ESC Dijon Bourgogne

Glyn Atwal is a Professor of Marketing at ESC Dijon-Bourgogne, an international Graduate School of the French network of Grandes Ecoles. His teaching expertise includes luxury marketing and emerging markets. Glyn is also a member of the Agility Advisory Council (Singapore) with a core focus on research and strategy within the affluent and luxury space. He has published extensively and is a regular presenter at international conferences. Prior to academia, Glyn worked for Saatchi & Saatchi, Young & Rubicam, and Publicis.

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Ergo: Ethical Crises of a German Insurance Giant
What should a company do when it is hit with a corporate image crisis? This question plagued Ergo, a German insurance company, when it’s revealed that they threw a party…
Publication Date: 04/04/2014 Product ID: 1-429-390
$3.95
Kentucky Fried Chicken: Crisis Communication—Rat Trap!
An isolated rat infestation in a Kentucky Fried Chicken restaurant in New York City was filmed live on US television, setting off a media frenzy. Students must place themselves in…
Publication Date: 07/21/2010 Product ID: 1-429-078
$3.95