Author Details

Julia Lee Cunningham

Julia Lee Cunningham

Assistant Professor of Management & Organizations; University of Michigan's Ross School of Business

Dr. Lee Cunningham is an Assistant Professor of Management and Organizations at the University of Michigan’s Ross School of Business. She is a National Geographic Fellow for the Making the Case for Nature program, and a Non-resident Fellow at Ash Center for Democratic Governance and Innovation at Harvard University. Prior to joining Ross, she was a 2014-2015 Lab Fellow in Institutional Corruption at the Edmond J. Safra Center for Ethics, and 2013-2014 Research Fellow in Women and Public Policy Program at Harvard University. She studies the psychology of narratives, lay theories, and behavioral ethics. Her research has been published in a number of top scientific journals including the Proceedings of the National Academy of Sciences, Journal of Personality and Social Psychology, Psychological Science, Journal of Experimental Psychology: General, Organizational Behavior and Human Decision Processes, and Journal of Applied Psychology. Lee Cunningham received a PhD and an MPP from the Harvard Kennedy School, a BA in Political Science from Korea University.

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A Tale of a Fashion E-tailer: Scaling Dilemmas in Entrepreneurship
This case provides a cautionary tale of the one-size-fits-all approach to organizational culture. Despite the success of Zappos.com and Southwest Airlines, not all companies’ culture achieves its intended outcomes for…
Publication Date: 01/09/2020 Product ID: 9-416-726
$3.95