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Michael A. Roberto

Michael A. Roberto

Trustee Professor of Management; Bryant University

Michael A. Roberto teaches leadership, managerial decision making, and business strategy as the Trustee Professor of Management at Bryant University in Smithfield, Rhode Island. He joined the faculty at Bryant University after teaching at Harvard Business School for six years. Previously, Professor Roberto was a Visiting Associate Professor at New York University's Stern School of Business. Professor Roberto earned an MBA with High Distinction and a DBA from Harvard Business School. He brings real-world business skills to the classroom from his years of consulting at and teaching in the leadership development programs of a number of firms, including Apple, Walmart, Morgan Stanley, Coca-Cola, Federal Express, and Johnson & Johnson. Recognized for his research, writing, and teaching, Professor Roberto has earned several coveted teaching awards, including the Outstanding MBA Teaching Award from Bryant University and Harvard University's Allyn A. Young Prize for Teaching in Economics.

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Planet Fitness: No Judgements, No Lunks
Planet Fitness, one of the largest health club chains in the world, developed a strategy that enabled it to achieve solid profits in a highly competitive industry. By 2018, the company operated…
Publication Date: 10/10/2019 Product ID: 5-842-367
$3.95