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Michael Metzger

Michael Metzger

Adjunct Assistant Professor of Marketing, University of Michigan's Ross School of Business; Assistant Professor, INCAE Business School

Professor Metzger serves as Visiting Professor on the faculty of the Ross School of Business at the University of Michigan in the Department of Marketing, where he has taught graduate level courses in Marketing Management, International Marketing, and International Multidisciplinary Consulting Projects throughout Latin America and the Caribbean. Metzger is also a Faculty Associate with the University of Michigan Center for Latin American and Caribbean Studies.

Professor Metzger has served as the Academic Director for several international exchange programs for INCAE Business School with such institutions as the University of Michigan Ross School of Business, University of California Los Angles Anderson School of Management, Pepperdine University Graziadio School of Business, and Cranfield School of Management in the United Kingdom. 

Professor Metzger has taught extensively throughout Latin America and consulted for Latin American firms on the implementation of socially responsible business plans and sustainable business practices. He has published in academic and professional journals and presented in conferences in the United States, Europe, and Latin America. He received his Ph.D. and M.A. from the University Michigan and an MBA from the University of Toledo.

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Flores del Este (A): A Costa Rican Florist Considers Online Opportunities
In 2006, Lorena and Victor Hugo Delgado—owners of Flores del Este, a small flower shop in Costa Rica—were deciding whether to invest their very limited resources in developing an online…
Publication Date: 09/09/2019 Product ID: 3-179-807
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