Author Details

Sriparna Basu

Sriparna Basu

Associate Professor

FORE School of Management

Prof. Sriparna Basu, has a Masters and Ph.D. in Cultural Studies from the University of Illinois at Urbana-Champaign, USA. She has presented papers in sixteen international and national conferences, and has publications in the form of research papers, cases and book chapters in national and international peer reviewed journals and books. Her current research interests include behavior and sustainability of social ventures and small firms in a diverse and developing country like India; the multiple forms of globalization and evolving socio-cultural identities exhibited by the emerging market multinational companies. She is currently a Professor of Communication at FORE School of Management, New-Delhi.

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Goonj: Essence of Sustainability and Scalability of a Social Venture
Goonj (meaning “Echo”) is a not-for-profit social venture founded by Anshu Gupta in 1998. It is engaged in redistribution of used clothing donated by the affluent in urban areas to…
Publication Date: 09/05/2017 Product ID: 7-237-875